We use the information we collect to:
Information you share with Jodi about your health, conditions, goals, or supplement use is treated as sensitive personal information. We apply the following protections specifically to health-related data:
The Services are not a substitute for a healthcare provider. You should not submit formal medical records, clinical diagnoses, or protected health information through the Services.
We do not use your health or wellness information to create or inform advertising audiences under any circumstances.
Jodi's responses are generated using artificial intelligence. Your messages, photos, and voice content are processed by AI systems to produce those responses. This processing is fundamental to how the Services operate. By using Jodi, you acknowledge and consent to this processing.
AI-generated outputs may contain errors or omissions and should not be interpreted as definitive recommendations. We do not use automated decision-making in ways that produce legal or similarly significant effects on you without human oversight.
We and our advertising partners use cookies, pixels, web beacons, and similar tracking technologies on our website, in our communications, and through other digital channels. These technologies allow us to:
You can control cookie preferences through your browser settings or through the consent management tool available on our website. Certain cookies are essential to the operation of the Services and cannot be disabled without affecting functionality.
We use social media advertising platforms to promote the Services. In connection with these activities:
Your health and wellness information is never used for advertising targeting purposes. We do not use your health or wellness information to create or inform advertising audiences under any circumstances. Advertising audiences are based only on general account and behavioral data.
You may opt out of interest-based advertising by using the opt-out mechanisms provided by individual advertising platforms or by visiting optout.aboutads.info.
We use analytics tools to understand aggregate usage patterns and improve the Services. Analytics data is processed in a manner designed to protect individual privacy, and we do not use analytics tools that sell your data to third parties.
For users in jurisdictions with biometric privacy laws — including Illinois (BIPA), Texas (CUBI), and analogous state laws — we make the following disclosures regarding voice data collected through the Services:
By using Jodi's voice features, you consent to the collection and processing of voice data as described. Illinois residents may request deletion of biometric data by contacting us at legal@pureka.co.
We do not sell your personal information. We share information only as follows:
We work with third-party companies that help us operate the Services. These providers process your data on our behalf under contractual obligations to protect it and are permitted to use it only for the specific services they provide to us. Categories of providers include:
As described in Section 5, we share limited data with advertising platforms for the purpose of delivering and measuring advertising campaigns. Your health and wellness data is never shared with advertising platforms under any circumstances.
We may disclose your information when required by law, subpoena, court order, or governmental authority, or when we reasonably believe disclosure is necessary to protect the rights, property, or safety of Pureka, our users, or the public.
If Pureka LLC is involved in a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction. We will notify you by email or prominent notice on our website before your personal information becomes subject to a materially different privacy policy as a result of such a transaction.
We retain personal information for as long as necessary to provide the Services, comply with legal obligations, and resolve disputes. Upon a valid deletion request, we will delete your account, associated health information, and conversation history within 30 days, except where retention is required by law. To request deletion, visit pureka.co/delete-account or contact us at legal@pureka.co.
We implement technical and organizational measures designed to protect your personal information against unauthorized access, disclosure, alteration, and destruction. These measures are regularly reviewed and updated as technology and threats evolve.
In the event of a data breach that affects your personal information and poses a risk to your rights and freedoms, we will notify you and applicable regulatory authorities as required by law. Notification will be provided without undue delay and will describe the nature of the breach, the categories of data affected, the likely consequences, and the measures we are taking to address it.
Depending on your location, you may have certain rights regarding your personal information:
To exercise any of these rights, contact us at legal@pureka.co or visit pureka.co/delete-account. We will respond within 30 days of a verified request.
If you are a California resident, you have rights under the California Consumer Privacy Act and the California Privacy Rights Act, including the right to know what personal information we collect and how it is used, the right to correct inaccurate personal information, the right to request deletion, the right to opt out of the sale or sharing of personal information, and the right to limit the use of sensitive personal information. We do not sell personal information. To submit a verifiable consumer request, contact us at legal@pureka.co.
California residents also have rights under the California Shine the Light law regarding disclosures of personal information to third parties for direct marketing purposes. We do not make such disclosures for third-party direct marketing.
If you are an Illinois resident who has used Jodi's voice features, you have rights under the Illinois Biometric Information Privacy Act, including the right to be informed of the specific purpose and length of time for which biometric data is collected and stored, and the right to request deletion of biometric data. Contact us at legal@pureka.co to exercise these rights.
If you are located in a jurisdiction with applicable data protection or consumer privacy laws, you may have additional rights. We will honor legally required requests to the extent required by applicable law. Contact us at legal@pureka.co to make a request.
We do not knowingly collect personal data from children under 13 without verifiable parental consent. If we become aware this has occurred, we will delete the data promptly. Contact us at legal@pureka.co to report a concern or request deletion. We do not target advertising to users under 18.
The Services are operated from the United States. If you access the Services from outside the United States, your information will be transferred to, stored, and processed in the United States. We take appropriate steps to ensure that cross-border transfers of personal data are handled in accordance with applicable law.
The Services may link to or integrate with third-party websites, retail platforms, and messaging services. This Privacy Policy does not apply to those third parties. When you interact with Jodi through WhatsApp or SMS, those platforms independently collect data under their own privacy policies. We encourage you to review the privacy policies of any third-party services you use in connection with Pureka.
We may update this Privacy Policy from time to time. When we make material changes, we will update the Effective Date above and notify you via email or in-product notice at least 14 days before the changes take effect. Your continued use of the Services after the effective date constitutes acceptance of the updated policy.
Pureka LLC
Email: legal@pureka.co
Delete Account: legal@pureka.co